If you build a great practice, your clients will tell others about that. Simply put, it is word of mouth. Word of mouth is the most powerful form of advertising. It is the most honest form of marketing, building upon people’s innate desire to share their experiences with family, friends and co-workers.

Word of mouth for a brand is like a reputation for a person. You earn reputation by trying to do extraordinary things well. People notice that over time. While there are no shortcuts to generate word of mouth, you can use specific techniques to accelerate the process. Here are a few of them:

• Look at your clients as a friend or a family member and not as part of some vague demographic group.
• Develop entertaining and informative ads that can be easily forwarded.
• Work actively with social and business networks.
• Host discussions and information evenings about your services and products
• Identify people who are able to influence your target client base.
• Inform these influencers about what your services and products are all about and motivate them to spread the word.
• Recruit new evangelists, teach them about the benefits of your services and products and encourage them to create a buzz.
• Listen and respond to both positive and negative feedback from your clients.

So this month, start working on building your practice by word of mouth marketing!

Contact IntoFocus today to see how we can help you achieve Private Practice Success:

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