Posts Tagged ‘Marketing’
Great Business Cards – Tips & Checklist
Business Card Tips For Health Care Professionals
The easiest way to market yourself is with business cards. Buy good, eye catching, professionally printed cards. They need to clearly state what you do plus your name and contact details.
Business cards have 2 sides – Use Them! Use the back to say what your services are, your specialties benefits of your services, location, any professional memberships etc. You may also want to have an appointment schedule
There are places where you can get cheap but great business cards produced. We like www.vistaprint.com . You can also speak to your local printer, they normally have a designer that can help.
Take your business cards everywhere you go and give them out!
Collect cards from other people that you meet and follow up on them (send them an email saying it was great to meet them). Write notes on their business cards so that you remember where you met them and what was interesting about them
Effective Writing For Your Website
Writing For Your Health Care Website
We all now pretty much get it that we need to have a website to be an effective health practitioner. I mean when did you last look for anything without checking it out on the web first?
So once you have your site you really need to focus on how to effectively write for the web
Writing for the web is totally different to writing for printed matter. We tend to scan content on the web hunting for the information we’re after, as opposed to reading word-for-word. As a result of this, there are certain guidelines you should be sure to follow when writing copy for your website:
How Can IntoFocus Help Me In Private Practice?
Helping You Achieve Private Practice Success
IntoFocus Programs Are For You If …
- You are committed to the private practice of your profession.
- You have the passion, experience, and training needed to help your clients experience success in your area of expertise.
- You are ready to do what it takes to be successfully self-employed doing what you love with the clients you want to help.
This includes health and wellness professionals such as:
- Traditional Health Professionals: Coaches, Chiropractors, Counsellors, Dentists, Doctors, Hypnotherapists, Massage Therapists, Physicians, Psychologists, Psychotherapists, Social Workers, and others…
- Alternative Practitioners: Acupuncturists, Bodyworkers, Craniosacral therapists, Energy healers, Feng Shui Consultants, Intuitives, Naturopaths/Homeopaths, Reiki Practitioners, and others…
- Fitness Professionals: Personal Trainers, Yoga Instructors, Pilates Instructors,
- and all other types of health & wellness professi0onals …
For more information, contact us at:
Contact us via our website – www.intofocus.com.au
Phone us – +61 (0)2 9410 1507
The Secret To Happy & Loyal Clients
The Secret To Happy & Loyal Clients
One of the key secrets to having happy & loyal clients who refer is to have outstanding customer service. Every private practice that wants to be successful needs to build a trusting relationship with its clients that is built on a professional, personalized service.
No matter how of all the people in your private practice interact with your clients or prospective clients (by phone, email or face to face) make sure that they focus on delivering the same high standard of customer service.
So what does outstanding customer service involve? The following ten points illustrate the basics of developing good relations with your clients:
Elevator Speech For Private Practice Success
Elevator Pitch
For those of you that have been to some of the IntoFocus Networking Evenings, you will have heard many of our presenters mention the importance of your Elevator Speech.
An Elevator Speech is a short introductory paragraph you deliver verbally. Yours can be a succinct description of who you are, what you do, perhaps how you do it, but most importantly, what your skill, product or service does for others. Your elevator speech is a short and sweet introduction that showcases your professionalism, with a dash of personality thrown in for good measure.
In the time it takes you to ride an elevator with a stranger you can :
- Introduce yourself in memorable fashion
- Emphasize the benefits from the services or products you & your practice offer
- Showcase your uniqueness
- Get asked questions
- Set yourself apart from your competition
- Begin to build your new relationship
In a world in which we’re all competing for peoples’ attention, an elevator speech gives you a point of difference. Best of all, these mini-speeches can be given anytime and anywhere, not just in elevators!
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How to Accelerate Word of Mouth Marketing
If you build a great practice, your clients will tell others about that. Simply put, it is word of mouth. Word of mouth is the most powerful form of advertising. It is the most honest form of marketing, building upon people’s innate desire to share their experiences with family, friends and co-workers.
Word of mouth for a brand is like a reputation for a person. You earn reputation by trying to do extraordinary things well. People notice that over time. While there are no shortcuts to generate word of mouth, you can use specific techniques to accelerate the process. Here are a few of them:
- Look at your clients as a friend or a family member and not as part of some vague demographic group.
- Develop entertaining and informative ads that can be easily forwarded.
- Work actively with social and business networks.
- Host discussions and information evenings about your services and products
- Identify people who are able to influence your target client base.
- Inform these influencers about what your services and products are all about and motivate them to spread the word.
- Recruit new evangelists, teach them about the benefits of your services and products and encourage them to create a buzz.
- Listen and respond to both positive and negative feedback from your clients.
So this month, start working on building your practice by word of mouth marketing!
Contact IntoFocus today to see how we can help you achieve Private Practice Success:
- Visit Our Website
- By Phone –
+61 (0)2 9410 1507 - Use our website based Contact Form
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5 Tips For Long Term Client Retention
Attracting and retaining long-term clients is a powerful strategy for growing your practice. Long-term clients are likely to feel more satisfied, are more likely to refer others, and are more likely to purchase additional services or products from you. Successful practitioners reap the rewards of focusing on these 5 strategies for long term client retention.
1. Focus your marketing on existing clients. Your current clients have already overcome certain hurdles to doing business with you and are more likely to buy from you again. Focus most of your time, efforts, and resources on better serving your current clients.
2. Be consistent in your approach and interactions. Treat your clients with honesty, humor, and respect and maintain this over time. Present a consistent, solid, and professional style to your clients – one that they can grow to depend on.
3. Follow through on your commitments to them. If you promise to send information or to follow up, be sure to do this. You’d be surprised at how many professionals promise to send information, but then never do. You will gain loyalty and trust by doing what you say you will do.
4. Ask for feedback and input. At some intervals within the relationship, solicit feedback and input. Ask your clients how they feel about working with you and ask if they have suggestions for how the working relationship or outcomes can be improved. Asking for their ideas shows that you care about their opinions and value their contributions.
5. Share resources. Do you know of a good book that your client might benefit from reading? Tell him about it. Do you have the name of someone who could help your client move ahead on her business plan? Tell her about it. Sharing resources is a terrific way to build loyalty and satisfaction.
Implement these ten tips for client retention, and you will have a practice that continues to grow now and thrive into the future.
Contact IntoFocus today to see how we can help you achieve Private Practice Success:
- Visit Our Website
- By Phone – +61 (0)2 9410 1507
- Use our website based Contact Form
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Why should I use Web 2.0 & Social Media?
Go to this link to see a great presentation on why you should be using Web 2.0 & social media to grow & market your private practice:
http://www.marketersmanifesto.com/betterthangoogle/twitter.html
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