Attracting and retaining long-term clients is a powerful strategy for growing your practice. Long-term clients are likely to feel more satisfied, are more likely to refer others, and are more likely to purchase additional services or products from you. Successful practitioners reap the rewards of focusing on these 5 strategies for long term client retention.

1. Focus your marketing on existing clients. Your current clients have already overcome certain hurdles to doing business with you and are more likely to buy from you again. Focus most of your time, efforts, and resources on better serving your current clients.

2. Be consistent in your approach and interactions. Treat your clients with honesty, humor, and respect and maintain this over time. Present a consistent, solid, and professional style to your clients – one that they can grow to depend on.

3. Follow through on your commitments to them. If you promise to send information or to follow up, be sure to do this. You’d be surprised at how many professionals promise to send information, but then never do. You will gain loyalty and trust by doing what you say you will do.

4. Ask for feedback and input. At some intervals within the relationship, solicit feedback and input. Ask your clients how they feel about working with you and ask if they have suggestions for how the working relationship or outcomes can be improved. Asking for their ideas shows that you care about their opinions and value their contributions.

5. Share resources. Do you know of a good book that your client might benefit from reading? Tell him about it. Do you have the name of someone who could help your client move ahead on her business plan? Tell her about it. Sharing resources is a terrific way to build loyalty and satisfaction.

Implement these ten tips for client retention, and you will have a practice that continues to grow now and thrive into the future.

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