Posts Tagged ‘business advice’
Social Media For Health Care Professionals
Social Media for Heatlth Professionals
Have you been hearing that you need to be using social media (or social networking) for your practice? Heard people talking about twitter, Facebook and Web.20 but haven’t got a clue what they are talking about let alone how you should use it for your practice? Here is a quick guide to introduce you to the aspects of social media and how you can begin to use it to market your practice
There is a saying that says that the more you give, the more you will receive? This is absolutely true when it comes to understanding how social media marketing can benefit your practice.
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55 Ideas For Your Twitter Updates
55 Ideas For Your Private Practice Twitter Updates
I have just found this great list of 55 ideas for Twitter updates from smartcompany and thought you find it useful!
Happy tweeting!
Carolyn
55 ideas for Twitter updates
- Announcement of sales, specials and discounts
- Welcome a new staff member
- Promote a new product line
- Recruit members for a focus research group
- Run competitions and giveaways Read the rest of this entry »
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Great Business Cards – Tips & Checklist
Business Card Tips For Health Care Professionals
The easiest way to market yourself is with business cards. Buy good, eye catching, professionally printed cards. They need to clearly state what you do plus your name and contact details.
Business cards have 2 sides – Use Them! Use the back to say what your services are, your specialties benefits of your services, location, any professional memberships etc. You may also want to have an appointment schedule
There are places where you can get cheap but great business cards produced. We like www.vistaprint.com . You can also speak to your local printer, they normally have a designer that can help.
Take your business cards everywhere you go and give them out!
Collect cards from other people that you meet and follow up on them (send them an email saying it was great to meet them). Write notes on their business cards so that you remember where you met them and what was interesting about them
Are you talking to your clients for free with Skype?
Talk to your clients free with Skype
I have been asked today if a health professional should be using skype for her business?
My answer is a huge – YES!
We suggest that every Health & Wellness professionals should get a free skype account
What Is Skype?
Skype is an Internet Phone System that allows you to use your computer to call any landline or cell phone in the world.
Plus you can call any other Skype user from anywhere around the world for FREE.
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Effective Writing For Your Website
Writing For Your Health Care Website
We all now pretty much get it that we need to have a website to be an effective health practitioner. I mean when did you last look for anything without checking it out on the web first?
So once you have your site you really need to focus on how to effectively write for the web
Writing for the web is totally different to writing for printed matter. We tend to scan content on the web hunting for the information we’re after, as opposed to reading word-for-word. As a result of this, there are certain guidelines you should be sure to follow when writing copy for your website:
How Can IntoFocus Help Me In Private Practice?
Helping You Achieve Private Practice Success
IntoFocus Programs Are For You If …
- You are committed to the private practice of your profession.
- You have the passion, experience, and training needed to help your clients experience success in your area of expertise.
- You are ready to do what it takes to be successfully self-employed doing what you love with the clients you want to help.
This includes health and wellness professionals such as:
- Traditional Health Professionals: Coaches, Chiropractors, Counsellors, Dentists, Doctors, Hypnotherapists, Massage Therapists, Physicians, Psychologists, Psychotherapists, Social Workers, and others…
- Alternative Practitioners: Acupuncturists, Bodyworkers, Craniosacral therapists, Energy healers, Feng Shui Consultants, Intuitives, Naturopaths/Homeopaths, Reiki Practitioners, and others…
- Fitness Professionals: Personal Trainers, Yoga Instructors, Pilates Instructors,
- and all other types of health & wellness professi0onals …
For more information, contact us at:
Contact us via our website – www.intofocus.com.au
Phone us – +61 (0)2 9410 1507
The Secret To Happy & Loyal Clients
The Secret To Happy & Loyal Clients
One of the key secrets to having happy & loyal clients who refer is to have outstanding customer service. Every private practice that wants to be successful needs to build a trusting relationship with its clients that is built on a professional, personalized service.
No matter how of all the people in your private practice interact with your clients or prospective clients (by phone, email or face to face) make sure that they focus on delivering the same high standard of customer service.
So what does outstanding customer service involve? The following ten points illustrate the basics of developing good relations with your clients:
Elevator Speech For Private Practice Success
Elevator Pitch
For those of you that have been to some of the IntoFocus Networking Evenings, you will have heard many of our presenters mention the importance of your Elevator Speech.
An Elevator Speech is a short introductory paragraph you deliver verbally. Yours can be a succinct description of who you are, what you do, perhaps how you do it, but most importantly, what your skill, product or service does for others. Your elevator speech is a short and sweet introduction that showcases your professionalism, with a dash of personality thrown in for good measure.
In the time it takes you to ride an elevator with a stranger you can :
- Introduce yourself in memorable fashion
- Emphasize the benefits from the services or products you & your practice offer
- Showcase your uniqueness
- Get asked questions
- Set yourself apart from your competition
- Begin to build your new relationship
In a world in which we’re all competing for peoples’ attention, an elevator speech gives you a point of difference. Best of all, these mini-speeches can be given anytime and anywhere, not just in elevators!
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The Importance Of A Business Focus For Your Practice
Private practice is most definitely a business and as such requires sound business practices. The business of private practice requires that you learn everything from bookkeeping to basic tax law to marketing strategies to good record keeping.
You may be a brilliant practitioner but if you can’t bring yourself to charge for your services, to keep good records, or to do the necessary bookkeeping in a timely way you will not be able to earn the income required to stay in practice.
The people who do best in private practice are those who are able to embrace the business end of the business as a challenge or even as a game. They find gratification, even fun, in setting business goals and achieving them.
Successful private practitioners attend business seminars, read up on business practices, join the networking groups, and take up whatever help is offered to hone their business skills.
IntoFocus is a source of practical business help for private practitioners. We provide you with the information, services and products required to keep you in touch with the industry trends you need to keep the business end of your private practice successful.
For more information, contact us at:
info@intofocus.com.au www.intofocus.com.au +61 (0)2 9410 1507
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