Posts Tagged ‘branding’
Great Business Cards – Tips & Checklist
Business Card Tips For Health Care Professionals
The easiest way to market yourself is with business cards. Buy good, eye catching, professionally printed cards. They need to clearly state what you do plus your name and contact details.
Business cards have 2 sides – Use Them! Use the back to say what your services are, your specialties benefits of your services, location, any professional memberships etc. You may also want to have an appointment schedule
There are places where you can get cheap but great business cards produced. We like www.vistaprint.com . You can also speak to your local printer, they normally have a designer that can help.
Take your business cards everywhere you go and give them out!
Collect cards from other people that you meet and follow up on them (send them an email saying it was great to meet them). Write notes on their business cards so that you remember where you met them and what was interesting about them
Elevator Speech For Private Practice Success
Elevator Pitch
For those of you that have been to some of the IntoFocus Networking Evenings, you will have heard many of our presenters mention the importance of your Elevator Speech.
An Elevator Speech is a short introductory paragraph you deliver verbally. Yours can be a succinct description of who you are, what you do, perhaps how you do it, but most importantly, what your skill, product or service does for others. Your elevator speech is a short and sweet introduction that showcases your professionalism, with a dash of personality thrown in for good measure.
In the time it takes you to ride an elevator with a stranger you can :
- Introduce yourself in memorable fashion
- Emphasize the benefits from the services or products you & your practice offer
- Showcase your uniqueness
- Get asked questions
- Set yourself apart from your competition
- Begin to build your new relationship
In a world in which we’re all competing for peoples’ attention, an elevator speech gives you a point of difference. Best of all, these mini-speeches can be given anytime and anywhere, not just in elevators!
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How to Accelerate Word of Mouth Marketing
If you build a great practice, your clients will tell others about that. Simply put, it is word of mouth. Word of mouth is the most powerful form of advertising. It is the most honest form of marketing, building upon people’s innate desire to share their experiences with family, friends and co-workers.
Word of mouth for a brand is like a reputation for a person. You earn reputation by trying to do extraordinary things well. People notice that over time. While there are no shortcuts to generate word of mouth, you can use specific techniques to accelerate the process. Here are a few of them:
- Look at your clients as a friend or a family member and not as part of some vague demographic group.
- Develop entertaining and informative ads that can be easily forwarded.
- Work actively with social and business networks.
- Host discussions and information evenings about your services and products
- Identify people who are able to influence your target client base.
- Inform these influencers about what your services and products are all about and motivate them to spread the word.
- Recruit new evangelists, teach them about the benefits of your services and products and encourage them to create a buzz.
- Listen and respond to both positive and negative feedback from your clients.
So this month, start working on building your practice by word of mouth marketing!
Contact IntoFocus today to see how we can help you achieve Private Practice Success:
- Visit Our Website
- By Phone –
+61 (0)2 9410 1507 - Use our website based Contact Form
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