Posts Tagged ‘Add new tag’
Great Business Cards – Tips & Checklist
The easiest way to market yourself is with business cards. Buy good, eye catching, professionally printed cards. They need to clearly state what you do plus your name and contact details.
Business cards have 2 sides – Use Them! Use the back to say what your services are, your specialties benefits of your services, location, any professional memberships etc. You may also want to have an appointment schedule
There are places where you can get cheap but great business cards produced. We like www.vistaprint.com . You can also speak to your local printer, they normally have a designer that can help.
Take your business cards everywhere you go and give them out!
Collect cards from other people that you meet and follow up on them (send them an email saying it was great to meet them). Write notes on their business cards so that you remember where you met them and what was interesting about them
Are you talking to your clients for free with Skype?
I have been asked today if a health professional should be using skype for her business?
My answer is a huge – YES!
We suggest that every Health & Wellness professionals should get a free skype account
What Is Skype?
Skype is an Internet Phone System that allows you to use your computer to call any landline or cell phone in the world.
Plus you can call any other Skype user from anywhere around the world for FREE.
Effective Writing For Your Website
We all now pretty much get it that we need to have a website to be an effective health practitioner. I mean when did you last look for anything without checking it out on the web first?
So once you have your site you really need to focus on how to effectively write for the web
Writing for the web is totally different to writing for printed matter. We tend to scan content on the web hunting for the information we’re after, as opposed to reading word-for-word. As a result of this, there are certain guidelines you should be sure to follow when writing copy for your website:
How Can IntoFocus Help Me In Private Practice?

Helping You Achieve Private Practice Success
IntoFocus Programs Are For You If …
- You are committed to the private practice of your profession.
- You have the passion, experience, and training needed to help your clients experience success in your area of expertise.
- You are ready to do what it takes to be successfully self-employed doing what you love with the clients you want to help.
This includes health and wellness professionals such as:
- Traditional Health Professionals: Coaches, Chiropractors, Counsellors, Dentists, Doctors, Hypnotherapists, Massage Therapists, Physicians, Psychologists, Psychotherapists, Social Workers, and others…
- Alternative Practitioners: Acupuncturists, Bodyworkers, Craniosacral therapists, Energy healers, Feng Shui Consultants, Intuitives, Naturopaths/Homeopaths, Reiki Practitioners, and others…
- Fitness Professionals: Personal Trainers, Yoga Instructors, Pilates Instructors,
- and all other types of health & wellness professi0onals …
For more information, contact us at:
Contact us via our website – www.intofocus.com.au
Phone us – +61 (0)2 9410 1507
5 Tips For Long Term Client Retention
Attracting and retaining long-term clients is a powerful strategy for growing your practice. Long-term clients are likely to feel more satisfied, are more likely to refer others, and are more likely to purchase additional services or products from you. Successful practitioners reap the rewards of focusing on these 5 strategies for long term client retention.
1. Focus your marketing on existing clients. Your current clients have already overcome certain hurdles to doing business with you and are more likely to buy from you again. Focus most of your time, efforts, and resources on better serving your current clients.
2. Be consistent in your approach and interactions. Treat your clients with honesty, humor, and respect and maintain this over time. Present a consistent, solid, and professional style to your clients – one that they can grow to depend on.
3. Follow through on your commitments to them. If you promise to send information or to follow up, be sure to do this. You’d be surprised at how many professionals promise to send information, but then never do. You will gain loyalty and trust by doing what you say you will do.
4. Ask for feedback and input. At some intervals within the relationship, solicit feedback and input. Ask your clients how they feel about working with you and ask if they have suggestions for how the working relationship or outcomes can be improved. Asking for their ideas shows that you care about their opinions and value their contributions.
5. Share resources. Do you know of a good book that your client might benefit from reading? Tell him about it. Do you have the name of someone who could help your client move ahead on her business plan? Tell her about it. Sharing resources is a terrific way to build loyalty and satisfaction.
Implement these ten tips for client retention, and you will have a practice that continues to grow now and thrive into the future.
Contact IntoFocus today to see how we can help you achieve Private Practice Success:
- Visit Our Website
- By Phone –


+61 (0)2 9410 1507 - Use our website based Contact Form
Why Do I Need A Website?
At IntoFocus we believe that in today’s market everybody needs a website. There are many people in practice that don’t believe that they need a website. They believe that it is too hard and too expensive. WE DISAGREE! We believe that you are selling yourself short if you do not have a website, because you are not using one of the most powerful and cost effective ways in which to market you and your services.
The advantages of having a website are as follows:
- It makes you look more professional
- People will think that you are an expert
- You can look larger than you actually are
- It is advertising that is there 24 hour a day, seven days a week, 365 day a year.
- Its sole reason for being is to promote you and sell your products that will help others
- People from all over the world can find out about you
- You can change you website as your business changes
- It can increase your sales as clients can visit your website, learn more about you, your services and the benefits available without you having to be there
- You can sell products from your website and hence begin to generate a passive income and increase your profits!
- You can register you website with search engines so that you can enable people who were never looking for you to find you
- Create new business opportunities that you may not before considered through enquiries from your website
- Send e-newsletters and promotions so you can keep in touch with your clients and contacts on a regular basis
We hope you now agree that all private practices that want to grow & succeed should have a website?!
Want Help Designing and/or Using a Web Site?
If you don’t have the time or interest in developing your own web site, IntoFocus can develop a high-quality, effective web site for you. See IntoFocus’ website offerings for more information




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