How much do you charge for copywriting?

Our hourly rate is $110; however, we generally price by the project not by the hour.  Each project is unique and is priced individually.

Standard website packages

There is an exception to our individual project pricing. We’ve created a few standard website copywriting packages based on standard website writing needs:

Prices are excluding GST

Are revisions included in the price?

Yes.  Our clients are usually delighted with the first submission, but sometimes there are minor tweaks or revisions to be made.  We want you to be totally satisfied with your copy, so we always include 2 rounds of revisions in our project prices.

Why is copy the most important element of my website?

More than 80% of website visitors go to websites to get information.  They want to research products, qualify companies and make buying decisions.  What gives them the information they are looking for?  Words.

Although design and presentation are important, the words are the tools that will engage your readers, give them the information they need, build your credibility and ultimately convert them into customers.

Because copy is such a crucial element to the success of your website, the best strategy for designing an effective website is to have your copy developed simultaneously with your website.  It’s more difficult and less effective to add copy into the design after your website has been developed.  Wellsites’ writers can work closely with your web developer to ensure you get the best possible results from your website.

SEO copy on your website works not only to convert readers into customers; it can help get readers to your site in the first place.  SEO copy uses key words and key phrases in the right density, the right way and the right places on the page to attract search engines.  SEO copy can be an effective element of your overall Search Engine Optimisation strategy.

Is website copy different than print copy?

• 79% of website readers scan rather than read for word*
• Website readers scan the page in an F-shaped pattern*
• The average website visitor reads only 28% of the words on a web page*
• It takes readers 25% more time to read words on a screen than words on a print page*

Source: Jakob Nielsen alertbox reports www.useit.com

Yes.  And no.  All good copywriting is clear and engaging.  But there are distinct differences between the reading characteristics of website readers and print readers that necessitate different techniques for website writing.
There are proven website writing principles and guidelines that can be incorporated to make the words on your website effective.  There are verified techniques that can help slow down web readers’ scanning eyes, catch their attention, keep their attention for longer, make sure they read the right information and help convert them into buyers

Getting things started

Most initial writing projects require:

• a preliminary, comprehensive brief to get to know
  • your business
  • your business goals
  • your marketing strategy and goals
  • your corporate culture
  • your market position
  • your customers and prospects
  • your specific project goals
• a few rounds of client correspondence
• sometimes a face-to-face meeting at your place of business so our writers can get a “feel” for your corporate culture
• some industry research
• some competitor research
• review and analysis of your existing website or marketing collateral
• planning and structuring of the content for your project

And that’s all before we actually start to write.  As a result, you can expect your Homepage or your initial project to be a more significant investment than following pages or projects.  We transfer the knowledge gained through our initial work with you to additional projects, meaning our time and your investment decrease the more we work together.

Contact Us To Find Out More