This will be a great week with some fantastic  events (mostly free) around NSW

“Working from home, starting a new business, operating as a solo or as a micro business brings up many challenges in idea sharing, isolation and overwork.  The NSW Government invites you to join in Microbiz Week – a week dedicated to the home-based, solo or micro business owner.

The week will be held from 30th May to 3rd June 2011 throughout NSW and includes free workshops, seminars, webinars and resources to help your business grow.”

http://microbiz.events.smallbiz.nsw.gov.au/

I am speaking at a Microbiz event

Come along and hear me speak!

I am also excited (and a little bir nervous!) to say that I have been asked to speak at one of the events:

Mumpreneurs – The Art of Juggling Family & Business Growth

I will be sharing the joys and challenges of trying to juggle 2 businesses witha family and  2 small children and how I am successfully growing my businesses by using other parents.

Register at the following link -
http://microbiz.events.smallbiz.nsw.gov.au/Events.aspx?eventid=3792

This is for a maximum of 100 people so register early at the link if you are interested.

I look forward to meeting some of you during Microbiz week – if you are attending please come and say hello!

Carolyn

get great testimonials for your health care private practice

If you’d like to get more inquiries from your website there are many things you can do.

One that delivers BIG RESULTS is to put more effort into getting better testimonials.

Once you have, use them at your

• website
• your blog
• in your
• email newsletter
• Facebook
• Twitter.

Here are four of our favorite questions.

1. What solution were you looking for when you hired us?
2. What did we provide that you valued the most?
3. What has been the result of working with us?
4. What would you tell others who might be interested in using us?

You can send these four questions to people via email or set-up a simple form that they can use online to easily fill in.

Private Practice Success Facebook Group

Hi

We have been playing with technology and now are using Mailchimp for our newsltter / blog posts – we hope you enjoy the improvements it bring

We also wanted to let you know that we have an active Facebook Group where we post regular information on :

• running a private practice
• using the internet to grow your practice
• anything that we think you would find helpful!

Have a look,  join the Facebook group and tell us that we think!

Best Wishes,

Carolyn

Grow your private practice – www.intofocus.com.au

Websites for health care and medical professionals - www.wellsites.com.au

Private Practice Success Group and the Wellsites Fanpage.

If you know any other health practitioners that would like to support the Flood Appeal share this post and get them to “like” these pages:

• Wellsites FanPage
• Private Practice Success Group

The final donation will be on 31st January

Many thanks for your support,

Carolyn & the IntoFocus Team

sportstar.com website design

We are proud to announce the launch of our latest web design project Sportstar.com

About The Website

• Web 2.0 Design
• Full featured Content Management System (WordPress)
• Email campaign / Newsletter manager
• News Archive / Blog
• Image slideshow
• You Tube video integration
• HTML, CSS
• http://www.sportstar.com/

About Sportstar.com

Sportstar.com is a news website dedicates to all women who love their sport.
Our vision is to :

• give women’s sport the coverage it deserves in Australia
• to celebrate our women sportstars and stars of the future
• to be a strong advocate for women and girls to stay fit and health and to watch and plat sport themselves

See the sportstar.com website

Find out more about our website design services

Do you want to attract readers to your blog?

Then a great way is to register your blog with a Blog search engine

Technorati is a blog search engine, and one of the biggest ones out there, indexing over 100 million blogs.  By registering your blog with Technorati, you can use it to make your blog accessible to thousands of people!

To add your blog to Technorati, you need to claim it.

How to register your blog on Technorati

1. Register and login to technorati.com

2. Go to your account by clicking the avatar in the top right hand corner.  At the bottom of the page you have the option to start a blog claim. Let’s enter your blog address and click the “Claim” button.

3. You will be asked to provide some details about your blog and to add categories and tags. Spend some time completing this step; this is how most people will find you.

4. After proceeding to the next step you will be given a code, what Technorati refers to as a claim token. To prove that you are actually the author of the blog you’re claiming, you need to add this code to your RSS feed. The easiest way to do this is to simply cut and paste it into the body of a recent post.

Don’t worry, it won’t take long for the Technorati bots to locate the code, and once they have you can remove it again.

5. That’s it! Blog away.

Next step is to fill in the questionnaire & wait for my mystery shopper to visit

Many thanks to everybody who voted for us!

The awards evening is on Friday November 5th. We wil let you know how we get on!

Many thanks again for your ongoing support

Carolyn, Annamaria, Natalie, Sarah, Anja & Karen

Identify Your Perfect Client

The first step in any marketing is to identify who you are targeting. And who the percent client that you would like to book as a result of the campaign is.

Therefore, you firstly need to identify who your perfect client is. You may find that you have more than one ‘perfect client’ (e.g. students and stay at home mothers). Thinking about each type of ‘perfect client’ you have is known as customer segmentation. You will notice by doing this exercise that each type of ‘perfect client’ will have different characteristics.
We recommend that you have a different marketing campaign for each type of perfect clients.

ABOUT YOUR PERFECT CLIENT

1. Who is your perfect client?
2. Where do they live?
3. Where do they work?
4. What gender are they?
5. What age are they?
6. How much do they earn?
7. What lifestyle do they have?
8. What are their attitudes towards your services/ products?
9. What are your perfect client’s issues?
10. How do your products/services help them?
11. What do they want to know / what questions do they have about your products/services?
12. What do they read?
13. Who do they talk to?
14. Where do they shop?

ABOUT YOU

1. What is your age?
2. What is your gender?
3. What are your special qualities/attributes?
4. What training do you have?
5. What specialties do you have?
6. What life / work experience do you have?
7. What is unique about you?
8. Which issues do you like to treat best?
9. Which issues do you like to treat least?
10. What are the benefits of your products and services?
11. If you have many modalities? What is your lead/primary modality?
12. What are the values of your private practice? e.g. honest, caring etc
13. What image do you want your private practice to portray? e.g. professional, comforting, homely, clinical

YOUR BUSINESS NICHE

1. What is the need?
2. What are your own areas of expertise?
3. What are your areas of interest?
4. What are the areas where you need more training?
5. Where are the new places to take your practice?

What is your niche(s)?

There is more great Marketing ideas in our Private Practice Success Workbook

It’s a unique book titled, Marketing for the Mental Health Professional: An Innovative Guide for Practitioners by David P. Diana.

The book offers a wealth of innovative marketing ideas that lead to growth and opportunity you may never have imagined possible.

The Bonus Items

When you purchase the book you’ll also receive several free gifts from clinicians and business professionals from all over the world, including myself! Gifts include eBooks, podcasts, interviews, special vendor offers and practical tools from a select group of experts all designed to help you grow your career.

You can get your bonus items and see a detailed description of everything being offered on the following web page.

http://www.davidpdiana.com/book-launch/

The book has been selling fast and sold out at a recent international conference so act quickly before they are gone!

About the Author

David is a licensed therapist and director of sale and marketing for a large behavioral healthcare organization. He has been in the field for the past 15 years, and writes a popular weekly blog on sales and marketing for mental health professionals at www.davidpdiana.com

Buy The Book

Buy the book from Amazon today!