The new Timeline format has been available for people’s personal Facebook pages for a couple of months. The new  Facebook Timeline will be standard for business pages from the end of the month. We have had a chance to play with the features some and some area really great. We have put together a  list of features that we think you need to be aware of.

Add a cover photo to showcase your brand

You can now create and upload a Timeline cover photo.

All covers are public. This means that anyone who visits your page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines.

Cover Image Dimensions

By uploading an image or a photo of the exact size at 851px x 315px as your Facebook Timeline cover, you can have complete control over the look of the cover without Facebook messing with the size.

Cover Content

There are strick rules about what your cover image may and may not include.

Covers may not include:

• price or purchase information, such as “40% off” or “download it at  yourwebsite.com”;
• contact information such as a website address, email, mailing address, or information that should go in your page’s “about” section;
• references to Facebook features or actions, such as “like” or “share” or an arrow pointing from the cover photo to any of these features; or
• calls to action, such as “get it now” or “tell your friends.”

In other words, Facebook would like your cover photo to illustrate your story in pictures /photographs vs. excessive text.

Contact Wellsites if you need help producing a new Cover Image for your Health Care Businesses Facebook Timeline

Pin your favorite post

You can highlight important posts for up to 7 days at a time. these posts are ‘pinned’ to the top of your page

You can place a post at the top of your Timeline.

To do this – simply hover over a post and click on the star icon if you would like to make it wider or on the pencil icon to place it on the top of your Timeline.

Click photo to enlarge Timeline for Facebook pages photo

Page tabs display at the top under the cover photo

Page tabs are now more prominent and display at the top of the page. We think this will enable page tabs to get more clicks from people who are visiting your page.

You can change the page tab icons

The ability to change a page tab icon on installed apps has been one of the most widely asked questions. You can now easily do this by hovering over the page tab photo and go into edit settings to change the icon photo.

Default landing tabs are gone

You can no longer set a default landing tab. Businesses did this to push people who have not yet liked their page to a branded default landing tab. Fan gates are still active and working though. So in order to push new users to a tab with a fan gate you will need to point your Facebook ads to your tab or link to the specific tab from your web properties.

Page Tabs are now wider

It appears as though page tabs will now allow for 810 pixels width. This will be a huge plus because businesses now have a ton more space from the previous 520 pixels limit.

How Can Timeline For Facebook Pages Help?

First of all the Timeline layout is more appealing than the previous page profile. The large Timeline Cover Image is great for branding and can really help a business page place their branding front and center. The history log within the Timeline can also help companies showcase their history, past news and product releases and showcase their loyalty to their fans.

Want to know more?

Contact Wellsites to discuss how we can help you improve your Facebook Timeline for your health care, dental and medical business.

Contact us on 02 9410 1507 or info@wellsites.com.au or fill in our enquiry form

Follow us on Facebook

Join Wellsites  on Facebook https://www.facebook.com/Wellsites

Other Articles

Have a read of these great articles

• http://mashable.com/2012/02/29/facebook-timeline-brands-prepare/
• http://www.businessinsider.com/how-businesses-are-responding-to-the-facebook-timeline-2012-3
• http://www.business2community.com/facebook/prep-your-business-page-for-facebook-timeline-5-lessons-learned-from-old-spice-and-other-big-brands-0141456

This will be a great week with some fantastic  events (mostly free) around NSW

“Working from home, starting a new business, operating as a solo or as a micro business brings up many challenges in idea sharing, isolation and overwork.  The NSW Government invites you to join in Microbiz Week – a week dedicated to the home-based, solo or micro business owner.

The week will be held from 30th May to 3rd June 2011 throughout NSW and includes free workshops, seminars, webinars and resources to help your business grow.”

http://microbiz.events.smallbiz.nsw.gov.au/

I am speaking at a Microbiz event

Come along and hear me speak!

I am also excited (and a little bir nervous!) to say that I have been asked to speak at one of the events:

Mumpreneurs – The Art of Juggling Family & Business Growth

I will be sharing the joys and challenges of trying to juggle 2 businesses witha family and  2 small children and how I am successfully growing my businesses by using other parents.

Register at the following link -
http://microbiz.events.smallbiz.nsw.gov.au/Events.aspx?eventid=3792

This is for a maximum of 100 people so register early at the link if you are interested.

I look forward to meeting some of you during Microbiz week – if you are attending please come and say hello!

Carolyn

get great testimonials for your health care private practice

If you’d like to get more inquiries from your website there are many things you can do.

One that delivers BIG RESULTS is to put more effort into getting better testimonials.

Once you have, use them at your

• website
• your blog
• in your
• email newsletter
• Facebook
• Twitter.

Here are four of our favorite questions.

1. What solution were you looking for when you hired us?
2. What did we provide that you valued the most?
3. What has been the result of working with us?
4. What would you tell others who might be interested in using us?

You can send these four questions to people via email or set-up a simple form that they can use online to easily fill in.

Private Practice Success Facebook Group

Hi

We have been playing with technology and now are using Mailchimp for our newsltter / blog posts – we hope you enjoy the improvements it bring

We also wanted to let you know that we have an active Facebook Group where we post regular information on :

• running a private practice
• using the internet to grow your practice
• anything that we think you would find helpful!

Have a look,  join the Facebook group and tell us that we think!

Best Wishes,

Carolyn

Grow your private practice – www.intofocus.com.au

Websites for health care and medical professionals - www.wellsites.com.au

Private Practice Success Group and the Wellsites Fanpage.

If you know any other health practitioners that would like to support the Flood Appeal share this post and get them to “like” these pages:

• Wellsites FanPage
• Private Practice Success Group

The final donation will be on 31st January

Many thanks for your support,

Carolyn & the IntoFocus Team

sportstar.com website design

We are proud to announce the launch of our latest web design project Sportstar.com

About The Website

• Web 2.0 Design
• Full featured Content Management System (WordPress)
• Email campaign / Newsletter manager
• News Archive / Blog
• Image slideshow
• You Tube video integration
• HTML, CSS
• http://www.sportstar.com/

About Sportstar.com

Sportstar.com is a news website dedicates to all women who love their sport.
Our vision is to :

• give women’s sport the coverage it deserves in Australia
• to celebrate our women sportstars and stars of the future
• to be a strong advocate for women and girls to stay fit and health and to watch and plat sport themselves

See the sportstar.com website

Find out more about our website design services

Do you want to attract readers to your blog?

Then a great way is to register your blog with a Blog search engine

Technorati is a blog search engine, and one of the biggest ones out there, indexing over 100 million blogs.  By registering your blog with Technorati, you can use it to make your blog accessible to thousands of people!

To add your blog to Technorati, you need to claim it.

How to register your blog on Technorati

1. Register and login to technorati.com

2. Go to your account by clicking the avatar in the top right hand corner.  At the bottom of the page you have the option to start a blog claim. Let’s enter your blog address and click the “Claim” button.

3. You will be asked to provide some details about your blog and to add categories and tags. Spend some time completing this step; this is how most people will find you.

4. After proceeding to the next step you will be given a code, what Technorati refers to as a claim token. To prove that you are actually the author of the blog you’re claiming, you need to add this code to your RSS feed. The easiest way to do this is to simply cut and paste it into the body of a recent post.

Don’t worry, it won’t take long for the Technorati bots to locate the code, and once they have you can remove it again.

5. That’s it! Blog away.

Next step is to fill in the questionnaire & wait for my mystery shopper to visit

Many thanks to everybody who voted for us!

The awards evening is on Friday November 5th. We wil let you know how we get on!

Many thanks again for your ongoing support

Carolyn, Annamaria, Natalie, Sarah, Anja & Karen

Identify Your Perfect Client

The first step in any marketing is to identify who you are targeting. And who the percent client that you would like to book as a result of the campaign is.

Therefore, you firstly need to identify who your perfect client is. You may find that you have more than one ‘perfect client’ (e.g. students and stay at home mothers). Thinking about each type of ‘perfect client’ you have is known as customer segmentation. You will notice by doing this exercise that each type of ‘perfect client’ will have different characteristics.
We recommend that you have a different marketing campaign for each type of perfect clients.

ABOUT YOUR PERFECT CLIENT

1. Who is your perfect client?
2. Where do they live?
3. Where do they work?
4. What gender are they?
5. What age are they?
6. How much do they earn?
7. What lifestyle do they have?
8. What are their attitudes towards your services/ products?
9. What are your perfect client’s issues?
10. How do your products/services help them?
11. What do they want to know / what questions do they have about your products/services?
12. What do they read?
13. Who do they talk to?
14. Where do they shop?

ABOUT YOU

1. What is your age?
2. What is your gender?
3. What are your special qualities/attributes?
4. What training do you have?
5. What specialties do you have?
6. What life / work experience do you have?
7. What is unique about you?
8. Which issues do you like to treat best?
9. Which issues do you like to treat least?
10. What are the benefits of your products and services?
11. If you have many modalities? What is your lead/primary modality?
12. What are the values of your private practice? e.g. honest, caring etc
13. What image do you want your private practice to portray? e.g. professional, comforting, homely, clinical

YOUR BUSINESS NICHE

1. What is the need?
2. What are your own areas of expertise?
3. What are your areas of interest?
4. What are the areas where you need more training?
5. Where are the new places to take your practice?

What is your niche(s)?

There is more great Marketing ideas in our Private Practice Success Workbook