Success In Your Practice – Business Essentials Workshop

1. Introductions

• To Be or Not To Be?!
• Private Practice -The Facts (2002 ATMS Survey Of Health Practitioners)
• Are You Suited To Running A Private Practice?

• Practice Structure
• Practice Name
• Branding
• ABN and Taxes
• Insurance
• Legal
• Equipment Considerations
• Location

• Competition
• Your Ideal Private Practice!
• Identifying Your Ideal Private Practice

• Costs of being in practice
• Bank Accounts / Credit Cards
• Receiving Client Payments
• Health Fund Rebates
• What Do I Put On My Invoices & Receipts?
• What Financial Records Do I Need To Keep?
• How Do I Keep Track Of My Finances?
• Financial Best Practices
• Creating A Financial Management Plan

• Ways To Market Your Private Practice
• Identifying  Your Perfect Client)
• Find out What Makes You Different?
• What Makes Your Private Practice Different?
• Your  Marketing Mix (The 4 P’s)
• Identifying Your Niche
• Marketing Tips
• Track Your Marketing!
• Marketing Best Practice
• Networking
• Online Marketing
• Website Start-Up Tips

• Business Cards
• Brochures and Leaflets
• Introductory Offers
• Direct Contact & Follow Up
• Public Speaking
• Writing & Publicity
• Direct Mail
• E-newsletters / Practise newsletters
• Paid Advertising (Print)
• Self Promotion

• The First Phone Call
• Dealing with an enquiry
• Confirming the Appointment
• Your Own Presentation
• The First Visit
• Between-Session Contact

• How much time should I be working on the business of my private practice
• Diary Management & Scheduling
• Templates
• Answering Your Missed Calls
• Electronic Filing Systems
• IT and Telecommunications Management
• Time Management
• Stress Management

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