Growing Your Practice

Events to Assist Entrepreneurs

I  wanted to let you know that next week is  MicroBiz Week in New South Wales.

This will be a great week with some fantastic  events (mostly free) around NSW

“Working from home, starting a new business, operating as a solo or as a micro business brings up many challenges in idea sharing, isolation and overwork.  The NSW Government invites you to join in Microbiz Week – a week dedicated to the home-based, solo or micro business owner.

The week will be held from 30th May to 3rd June 2011 throughout NSW and includes free workshops, seminars, webinars and resources to help your business grow.”

http://microbiz.events.smallbiz.nsw.gov.au/

I am speaking at a Microbiz event

Come along and hear me speak!

I am also excited (and a little bir nervous!) to say that I have been asked to speak at one of the events:

Mumpreneurs – The Art of Juggling Family & Business Growth

I will be sharing the joys and challenges of trying to juggle 2 businesses witha family and  2 small children and how I am successfully growing my businesses by using other parents.

Read the rest of this entry »

Four Questions To Get Great Testimonials

get great testimonials for your health care private practice

get great testimonials for your health care private practice

If you’d like to get more inquiries from your website there are many things you can do.

One that delivers BIG RESULTS is to put more effort into getting better testimonials.

Once you have, use them at your

  • website
  • your blog
  • in your
  • email newsletter
  • Facebook
  • Twitter.

Here are four of our favorite questions.

  1. What solution were you looking for when you hired us?
  2. What did we provide that you valued the most?
  3. What has been the result of working with us?
  4. What would you tell others who might be interested in using us?

You can send these four questions to people via email or set-up a simple form that they can use online to easily fill in.

 

Join The Private Practice Success Facebook Group

build your private practice with help from the Private Practice Success Facebook Group

Private Practice Success Facebook Group

Hi

We have been playing with technology and now are using Mailchimp for our newsltter / blog posts – we hope you enjoy the improvements it bring

We also wanted to let you know that we have an active Facebook Group where we post regular information on :

  • running a private practice
  • using the internet to grow your practice
  • anything that we think you would find helpful!

Have a look,  join the Facebook group and tell us that we think!

Best Wishes,

Carolyn

Grow your private practice – www.intofocus.com.au

Websites for health care and medical professionals - www.wellsites.com.au

Add Your Blogs To A Blog Search Engine

Do you have a blog?

Do you want to attract readers to your blog?

Then a great way is to register your blog with a Blog search engine

Technorati is a blog search engine, and one of the biggest ones out there, indexing over 100 million blogs.  By registering your blog with Technorati, you can use it to make your blog accessible to thousands of people!

To add your blog to Technorati, you need to claim it.

How to register your blog on Technorati

1. Register and login to technorati.com

2. Go to your account by clicking the avatar in the top right hand corner.  At the bottom of the page you have the option to start a blog claim. Let’s enter your blog address and click the “Claim” button.

3. You will be asked to provide some details about your blog and to add categories and tags. Spend some time completing this step; this is how most people will find you.

4. After proceeding to the next step you will be given a code, what Technorati refers to as a claim token. To prove that you are actually the author of the blog you’re claiming, you need to add this code to your RSS feed. The easiest way to do this is to simply cut and paste it into the body of a recent post.

Don’t worry, it won’t take long for the Technorati bots to locate the code, and once they have you can remove it again.

5. That’s it! Blog away.

Identify your perfect client?

Identify Your Perfect Client

The first step in any marketing is to identify who you are targeting. And who the percent client that you would like to book as a result of the campaign is.

Therefore, you firstly need to identify who your perfect client is. You may find that you have more than one ‘perfect client’ (e.g. students and stay at home mothers). Thinking about each type of ‘perfect client’ you have is known as customer segmentation. You will notice by doing this exercise that each type of ‘perfect client’ will have different characteristics.
We recommend that you have a different marketing campaign for each type of perfect clients. Read the rest of this entry »

The ultimate book to market your health practice!

I’d like to pass along a resource that is quickly gaining attention and is well worth your time

It’s a unique book titled, Marketing for the Mental Health Professional: An Innovative Guide for Practitioners by David P. Diana.

The book offers a wealth of innovative marketing ideas that lead to growth and opportunity you may never have imagined possible.

Read the rest of this entry »

Social Media For Health Care Professionals

Social Media for Heatlth Professionals

Have you been hearing that you need to be using social media (or social networking) for your practice? Heard people talking about twitter, Facebook and Web.20 but haven’t got a clue what they are talking about let alone how you should use it for your practice? Here is a quick guide to introduce you to the aspects of social media and how you can begin to use it to market your practice

There is a saying that says that the more you give, the more you will receive? This is absolutely true when it comes to understanding how social media marketing can benefit your practice.

Read the rest of this entry »

Great Facebook Articles

Facebook Business Article Links

I have just found this amazing page containing tons of great articles on how to use Facebook for business. It really is well worth a visit!

http://www.insidecrm.com/features/facebook-marketing-toolbox-012308/

55 Ideas For Your Twitter Updates

55 Ideas For Your Private Practice Twitter Updates

55 Ideas For Your Private Practice Twitter Updates

I have just found this great list of 55 ideas for Twitter updates from smartcompany and thought you find it useful!

Happy tweeting!

Carolyn

55 ideas for Twitter updates

  • Announcement of sales, specials and discounts
  • Welcome a new staff member
  • Promote a new product line
  • Recruit members for a focus research group
  • Run competitions and giveaways Read the rest of this entry »

Great Business Cards – Tips & Checklist

Business Card Tips For Health Care Professionals

Business Card Tips For Health Care Professionals

The easiest way to market yourself is with business cards. Buy good, eye catching, professionally printed cards. They need to clearly state what you do plus your name and contact details.

Business cards have 2 sides – Use Them! Use the back to say what your services are, your specialties benefits of your services, location, any professional memberships etc. You may also want to have an appointment schedule

There are places where you can get cheap but great business cards produced. We like www.vistaprint.com . You can also speak to your local printer, they normally have a designer that can help.

Take your business cards everywhere you go and give them out!

Collect cards from other people that you meet and follow up on them (send them an email saying it was great to meet them). Write notes on their business cards so that you remember where you met them and what was interesting about them

Read the rest of this entry »

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