Growing Your Practice
This will be a great week with some fantastic events (mostly free) around NSW
“Working from home, starting a new business, operating as a solo or as a micro business brings up many challenges in idea sharing, isolation and overwork. The NSW Government invites you to join in Microbiz Week – a week dedicated to the home-based, solo or micro business owner.
The week will be held from 30th May to 3rd June 2011 throughout NSW and includes free workshops, seminars, webinars and resources to help your business grow.”
I am speaking at a Microbiz event
Come along and hear me speak!
I am also excited (and a little bir nervous!) to say that I have been asked to speak at one of the events:
I will be sharing the joys and challenges of trying to juggle 2 businesses witha family and 2 small children and how I am successfully growing my businesses by using other parents.
The first step in any marketing is to identify who you are targeting. And who the percent client that you would like to book as a result of the campaign is.
Therefore, you firstly need to identify who your perfect client is. You may find that you have more than one ‘perfect client’ (e.g. students and stay at home mothers). Thinking about each type of ‘perfect client’ you have is known as customer segmentation. You will notice by doing this exercise that each type of ‘perfect client’ will have different characteristics.
We recommend that you have a different marketing campaign for each type of perfect clients. Read the rest of this entry »
I’d like to pass along a resource that is quickly gaining attention and is well worth your time
It’s a unique book titled, Marketing for the Mental Health Professional: An Innovative Guide for Practitioners by David P. Diana.
The book offers a wealth of innovative marketing ideas that lead to growth and opportunity you may never have imagined possible.
The easiest way to market yourself is with business cards. Buy good, eye catching, professionally printed cards. They need to clearly state what you do plus your name and contact details.
Business cards have 2 sides – Use Them! Use the back to say what your services are, your specialties benefits of your services, location, any professional memberships etc. You may also want to have an appointment schedule
There are places where you can get cheap but great business cards produced. We like www.vistaprint.com . You can also speak to your local printer, they normally have a designer that can help.
Take your business cards everywhere you go and give them out!
Collect cards from other people that you meet and follow up on them (send them an email saying it was great to meet them). Write notes on their business cards so that you remember where you met them and what was interesting about them