The ultimate book to market your health practice!
I’d like to pass along a resource that is quickly gaining attention and is well worth your time
It’s a unique book titled, Marketing for the Mental Health Professional: An Innovative Guide for Practitioners by David P. Diana.
The book offers a wealth of innovative marketing ideas that lead to growth and opportunity you may never have imagined possible.
Website Strategy – Avoiding the Costly Mistakes Others Make
When you plan a website, there are four key questions you should first address. Without the answers they provide, invariably the site doesn’t perform as you had hoped. It either gets no visitors (traffic) or the visitors it gets don’t make contact with you. Either way, you lose.
Here are the four questions you must ask: Read the rest of this entry »
Social Media For Health Care Professionals
Social Media for Heatlth Professionals
Have you been hearing that you need to be using social media (or social networking) for your practice? Heard people talking about twitter, Facebook and Web.20 but haven’t got a clue what they are talking about let alone how you should use it for your practice? Here is a quick guide to introduce you to the aspects of social media and how you can begin to use it to market your practice
There is a saying that says that the more you give, the more you will receive? This is absolutely true when it comes to understanding how social media marketing can benefit your practice.
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Great Facebook Articles
Facebook Business Article Links
I have just found this amazing page containing tons of great articles on how to use Facebook for business. It really is well worth a visit!
http://www.insidecrm.com/features/facebook-marketing-toolbox-012308/
55 Ideas For Your Twitter Updates
55 Ideas For Your Private Practice Twitter Updates
I have just found this great list of 55 ideas for Twitter updates from smartcompany and thought you find it useful!
Happy tweeting!
Carolyn
55 ideas for Twitter updates
- Announcement of sales, specials and discounts
- Welcome a new staff member
- Promote a new product line
- Recruit members for a focus research group
- Run competitions and giveaways Read the rest of this entry »
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Great Business Cards – Tips & Checklist
Business Card Tips For Health Care Professionals
The easiest way to market yourself is with business cards. Buy good, eye catching, professionally printed cards. They need to clearly state what you do plus your name and contact details.
Business cards have 2 sides – Use Them! Use the back to say what your services are, your specialties benefits of your services, location, any professional memberships etc. You may also want to have an appointment schedule
There are places where you can get cheap but great business cards produced. We like www.vistaprint.com . You can also speak to your local printer, they normally have a designer that can help.
Take your business cards everywhere you go and give them out!
Collect cards from other people that you meet and follow up on them (send them an email saying it was great to meet them). Write notes on their business cards so that you remember where you met them and what was interesting about them
Are you talking to your clients for free with Skype?
Talk to your clients free with Skype
I have been asked today if a health professional should be using skype for her business?
My answer is a huge – YES!
We suggest that every Health & Wellness professionals should get a free skype account
What Is Skype?
Skype is an Internet Phone System that allows you to use your computer to call any landline or cell phone in the world.
Plus you can call any other Skype user from anywhere around the world for FREE.
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Effective Writing For Your Website
Writing For Your Health Care Website
We all now pretty much get it that we need to have a website to be an effective health practitioner. I mean when did you last look for anything without checking it out on the web first?
So once you have your site you really need to focus on how to effectively write for the web
Writing for the web is totally different to writing for printed matter. We tend to scan content on the web hunting for the information we’re after, as opposed to reading word-for-word. As a result of this, there are certain guidelines you should be sure to follow when writing copy for your website:
The IntoFocus Bookstore Is Live!
Private Practice Book Store
Visit my online book store – everything you need to run a successful private practice.
We sell the following categories of books:
Private Practice Books
General Small Business
Forms & Documentation
Finance for your practice
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How Can IntoFocus Help Me In Private Practice?
Helping You Achieve Private Practice Success
IntoFocus Programs Are For You If …
- You are committed to the private practice of your profession.
- You have the passion, experience, and training needed to help your clients experience success in your area of expertise.
- You are ready to do what it takes to be successfully self-employed doing what you love with the clients you want to help.
This includes health and wellness professionals such as:
- Traditional Health Professionals: Coaches, Chiropractors, Counsellors, Dentists, Doctors, Hypnotherapists, Massage Therapists, Physicians, Psychologists, Psychotherapists, Social Workers, and others…
- Alternative Practitioners: Acupuncturists, Bodyworkers, Craniosacral therapists, Energy healers, Feng Shui Consultants, Intuitives, Naturopaths/Homeopaths, Reiki Practitioners, and others…
- Fitness Professionals: Personal Trainers, Yoga Instructors, Pilates Instructors,
- and all other types of health & wellness professi0onals …
For more information, contact us at:
Contact us via our website – www.intofocus.com.au
Phone us – +61 (0)2 9410 1507
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